Mobile Security Trends and Shopping

  • Phone Verification

Mobile trends have suggested that at least 50 percent of users will access the Internet via a mobile device by the end of the year. With the increased use of mobile devices on the rise, that means consumers are putting their personal information at an increased risk as well. Users are eager to use their devices for everyday use and especially during the holiday shopping season. This Cyber Monday, PayPal tripled their mobile payment volume from last year. Other retail giants like PriceGrabber saw a significant change in traffic and sales due to mobile technology. They had a 3,230% increase of smartphone traffic and a 775% increase of traffic coming from tablets. There is no doubting that mobile technology is changing how consumers interact with businesses and vice versa.

With mobile being a major aspect of business now, it has changed the security landscape as well. Some experts have even described the consumer data scope as a triangular relationship among cloud computing, mobile devices, and security. With more mobile data than ever, that puts the consumer and businesses reputations right in the middle of that triangle. With more mobile devices in use and more applications and mobile payment platforms available, its to no wonder than the security landscape has changed. One of the five mobile security trends outlined by is that mobile authentication is becoming more complex. While users value security, they also (sometimes more) value convenience. Many consumers prefer a single-sign on option that offers little to no real verification that the user is who they claim to be. More companies and enterprises are pushing for more in-depth authentication to secure their name and consumers.

As authentication becomes more mainstream, it will also become more generic. As EVS touched on in a recent blog, many authentication measures are becoming obsolete as social media has opened the door to the answers of many standard questions (i.e. What is your pets name? What is the name of your high school?). Ensure your consumers and business are secure by implementing more complex authentication measures that will prevent fraud in smarter, not harder, way.

[Contributed by EVS Marketing]