ZAPPOS Data Breach-Prevent Further Identity Theft

  • Identity Theft, Identity Verification

Data. breach. These two small words can cause a BIG problem for businesses, especially those who house their consumers information for purchasing reasons. The popular online retailer, Zappos.com, just recently felt the wrath of a data breach that happened right here in Kentucky. It is unknown exactly when the breach happened but was stated to have affected 24 million people. The company took immediate action as soon as they were aware of the attack. They chose to disconnect all phone lines and communicate with their disgruntled consumers via email in order to avoid an overload of calls.

So what happens now? Well, as you can imagine those 24 million customers are not only a little angry, but worried about identity theft. It was reported that the hackers were able to get a hold of usernames, passwords, addresses, phone numbers, email addresses, and the last four digits of credit cards. This information may seem like a lot, but what can someone really do with only the last four digits of a card? The answer is, a lot. Zappos urged their customers to change usernames and passwords immediately to avoid further breaching. They also strongly suggested changing credentials to other sites using similar information to their Zappos login to avoid theft from other accounts.

Without the proper fraud prevention measures, the amount of information gained through this breach would be sufficient enough for further damage. This is why ID authentication is so important when preventing identity theft. Even with someones full name, address, password, and phone number, ID authentication asks a series of questions that only the true identity holder would know. Zappos is doing all they can to repair the distrust from their consumers and hopefully will look into other ID verification and authentication measures to prevent this from happening again.