As we all know, the world lives online. Anything we do in
real (physical) life now has some translation to an online service. We bank,
shop, socialize, and date online and because of that everything we do is
traceable. Online analytics have become increasingly important as more business
functions are conducted online. These analytics give an insight into the
actions taken, when they were taken, and by whom they were taken. All of these
are great metrics to online activity and can help businesses be more efficient
in many areas of their company. The same technology that tracks activity and
user profiles can also raise some security
question marks. While these metrics
are very important to business owners, they can also be exposed to fraudster
is constantly changing just as online technology is, but is often over looked.
Any technology that opens up insights on a business online or on the back end
can also become a vulnerability to security. Many businesses open themselves up
for online fraud but failing to remember that security is every changing thing.
Hackers and fraudster find newer better ways to enter systems and get ahold of
personal information leading to fraud. Online
fraud prevention is not a one-size-fits-all solution nor a set it and
forget solution. Fraud prevention strategies must constantly be updated,
reviewed, and monitored. Analytics and fraud prevention at some point must
cross in order to keep businesses compliant and on top of their business.
Finding and maintain the line between these two functions will help keep online
business safer and smarter.
[Contributed by EVS Marketing]