The Relationship Between Analytics and Online Security

  • Security

As we all know, the world lives online. Anything we do in real (physical) life now has some translation to an online service. We bank, shop, socialize, and date online and because of that everything we do is traceable. Online analytics have become increasingly important as more business functions are conducted online. These analytics give an insight into the actions taken, when they were taken, and by whom they were taken. All of these are great metrics to online activity and can help businesses be more efficient in many areas of their company. The same technology that tracks activity and user profiles can also raise some security question marks. While these metrics are very important to business owners, they can also be exposed to fraudster and hackers.

Online security is constantly changing just as online technology is, but is often over looked. Any technology that opens up insights on a business online or on the back end can also become a vulnerability to security. Many businesses open themselves up for online fraud but failing to remember that security is every changing thing. Hackers and fraudster find newer better ways to enter systems and get ahold of personal information leading to fraud. Online fraud prevention is not a one-size-fits-all solution nor a set it and forget solution. Fraud prevention strategies must constantly be updated, reviewed, and monitored. Analytics and fraud prevention at some point must cross in order to keep businesses compliant and on top of their business. Finding and maintain the line between these two functions will help keep online business safer and smarter.

[Contributed by EVS Marketing]