Some Consumers Not Worried About Cybersecurity

  • Security

Despite the concentration on Cybersecurity, Americans feel their personal information is safer online than it was a few years ago. According to the Unisys Security Index, Americans attitudes toward online security are at an all time low since 2007. Despite the recent international threats and massive data breaches over the past few years, consumers seem to feel fairly untouched by the lack Cybersecurity. The important thing to remember is that just because less feel threaten by online fraud, doesnt mean that the risks are any less. While Cybersecurity awareness campaigns have helped consumers become more educated about preventative measures; they may have also created a false sense of protection. While knowing the risks, creating stronger passwords, and being mindful of the site you share your information with may help prevent fraud, it does make you exempt from it.

Another important aspect to remember is that consumer perception is not always the best indicator of online fraud progression. Companies are far more responsible for knowing the risks of online fraud. Business owners may not think their role is more important, but they have much more to lose than a single consumer. Often times if someone experience personal identity theft or online fraud, it is much easier to salvage than if an entire companys database is compromised. Many companies outside the obvious industries, like payments and banking, are starting to take online fraud prevention much more seriously as they realize that the risks are high. Social media platforms such as Twitter, and most recently LinkedIn, are taking precautions against identity theft by implementing two-factor verification. While this is temporary fix for many sites, its only a matter of time before this solution will not be enough to prevent online fraud.

[Contributed by EVS Marketing]