Secure Shopping for Ecommerce Sites

  • Security

The only thing that is as synonymous with the holidays as food is shear fact that there arent enough hours in the day and shopping. And due to the fact that there arent enough hours in the day, most people will be turning to their computers, tablets, and phones to get their shopping done. While this may add convenience for shoppers and added business for companies, it can cause major security dangers for consumers and brands. According to The Data Breach Investigations Report, there are an estimated 174 million compromised records, 81% of which are used for some type of hacking. Both consumer and company money is at stake when online fraud strikes, but companies also have their reputation at stake. That means if an ecommerce site gets hit with a case of identity theft or other fraudulent activities, they will suffer the initial loss of money on top of potentially losing a customer for life. With the new craze of online reviews and social media, consumers can tarnish a brand fairly easily if they have a bad experience.

So how can business protect their customers and brand image during this holiday madness? In an article posted in Mashable, Scot Terban, a security consultant, says, the most effective way to protect your business from hackers is to think like a hacker. He also even so boldly suggests hiring one to protect your business. Perhaps his suggested is more a part of the metaphor as opposed to a real suggestion, but it holds a lesson to be learned by companies. Security measures and functions should be a top priority in web site development especially any that consistently collect personal information. Whether its online banking or shopping, fraud prevention is key to keeping a company safe from security dangers.

As Greg Hammermaster, president of Sage Payments, states in the Mashable article, web and mobile developers are not always aware and/or educated on payment security. This is where the gaps in security can develop and hackers and thieves can make their way in. By implementing identity verification and authentication as a part of preventative measures, companies can better protect their consumers by denying access to anyone who cannot pass the authentication questions. These fraud prevention solutions can help ensure happy shoppers and safer ecommerce sites.

[Contributed by EVS Marketing]