How to Implement Age Verification to Protect Your Business

  • Identity Verification

With todays technology and easily accessible information on the Internet, its possible for consumers of all ages to purchase almost anything with little verification.

Selling age-restricted products such as alcohol, tobacco, gambling responsibly

Its your responsibility to protect your customers and keep goods and services intended for adults out of the reach of children. To prevent fraud and protect your services and goods, identity verification solutions are critical to success. These solutions will allow you to verify customers by personally identifiable information when your products and services are being purchased online. The results of these solutions are a safer online environment for all customers and online shoppers and less fraudulent activity.

Use a layered authentication method for underage consumers

If your product is appropriate for consumers who are under age, dynamic KBA can be used as part of your layered authentication method for obtaining Verifiable Parental Consent under COPPA. In order to appropriately implement KBA, the solution must generate multiple-choice questions that require an adequate number of possible answers to ensure that the probability of correctly guessing the answer is low. The questions must also be at a sufficient level of difficulty that a child age 12 or under could not reasonably know the answers to.

When developing how you want your age verification solution to work we recommend the following capturing basic customer information such as:

  • name
  • address
  • date of birth
  • social security number

Once you obtain a users information you can check the returned identity for minimum age requirements and potential fraudulent activity. Depending on the quick results you can then decide whether to approve or decline the transaction. Implementing dynamic KBA and age verification can provide age-restricted products and services with the means of protecting children under COPPA guidelines and saving you the time and money it takes to recover loss due to fraud.


[Contributed by EVS Marketing]