The varied laws and regulations by state regarding age verification for wine sales can be a challenge for Wineries seeking to increase their online presence and capabilities. Not all states allow for direct shipment of Wine to consumers, and for those states that do allow such shipments have varied levels of due diligence in verifying the age of consumers. Currently Georgia, Kansas, Ohio, Michigan, and South Dakota mandate the use of age verification providers for online sales and delivery. Massachusetts and Indiana have regulations regarding obtaining proof of age, but with less clarity regarding the approved methods.
Requiring consumers to click a button or enter a date of birth should not be confused with real age verification. The only way to truly verify the age of a consumer that is not present is to verify the identity of that consumer.
Electronic Verification Systems (EVS) offers solutions for identity verification and identity authentication that can help ensure that you know who your customers really are, including the real age of those consumers. IdentiFraud Consumer provides the flexibility and simplicity to seamlessly integrate with your Website or other systems, and nobody provides a more cost-effective approach to identity and age verification.
Download a solution overview to learn more about identity verification from EVS, or request a demo to learn directly from an EVS representative how IdentiFraud Consumer can help your company.