Companies that manufacture, distribute, or sell tobacco products must be cautious to avoid promoting their products to consumers under legal age. Programs intended to lead to sales, such as loyalty programs, coupons, or other special offers require even greater diligence in verifying the age of participants.
While many sites currently allow consumers to self-certify their age, requiring consumers to click a button or enter a date of birth should not be confused with real age verification. The only way to truly verify the age of a consumer that is not present is to verify the identity of that consumer.
Electronic Verification Systems (EVS) offers solutions for identity verification and identity authentication that can help ensure that you know who your customers really are, including the real age of those consumers. IdentiFraud Consumer provides the flexibility and simplicity to seamlessly integrate with your Website or other systems, and nobody provides a more cost-effective approach to identity and age verification.
Download a solution overview to learn more about identity verification from EVS, or request a demo on the right to learn directly from an EVS representative how IdentiFraud Consumer can help your company.